How can the service level agreement

 The marriage between marketing and sales may sound a bit strange to professionals in both areas. 

However, once that initial confusion is overcome, it is easy to see how this practice brings great benefits, not only for each of the teams involved, but also for the entire business, generating more and more opportunities and simplifying internal processes . 

But you may be wondering: what is the secret behind the “Ventarketing” strategy? Well, there are a number of important factors there, but one of the main ones is the SLA (Service Level Agreement), which “turns on” this combination of marketing and sales. 

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